Evaluation Question 4: Who would be the audience for your media product?

Before we began the project we conducted some research into which genres were popular and with whom they were popular. We conducted a small survey in school asking people about their preferred movie genre. We found that the action genre was liked by the most people across all of the ages interviewed, with thriller also being popular. However, this research was quite small scale and was also limited to students aged 11-18. We did further research and found this chart from a journal of audience and reception studies. This chart backed up our research as it showed that both action and thriller were very popular among a lot of ages, compared to other genres, so we decided to stick with this combination.

The chart we found.

So we decided that our target audiences would be Fans of action films (Primary), 15-40 year old men and women (Secondary), British Audiences (Tertiary)



Because our core audience was so diverse, we appealed to their unifying feature, their love of action films. They would like similar movies such as Non-Stop, Sin City and the James Bond franchise. Because they are specialists in action movies, they will know the conventions of these films and will be more informed to judge on whether or not the film is a good action movie. We had to make sure our production was of a high quality so that we could appeal to them.