Evaluation Question 3: What kind of media institution might distribute your media product and why?

The distributor of our film would be Universal Pictures. This is because they have a history of distributing a wide range of films from different countries, for example The Theory of Everything is a British film which was distributed in the UK by them.



In our research we found that Dark Castle Entertainment, an American production company which produces similar films to ours like RocknRolla, was a subsidiary of Silver Pictures which had a 5 year marketing and distribution deal with them. We decided to make our film in association with Silver Pictures, as this would attract fans of their films, while also providing us with help from them in the full movie.

Our production company, FRP Studios, is a fairly small company with no previously released films, so if Universal did decide to distribute our movie, we may not be given as high funding or marketing budgets as a bigger film, such as 'The Dark Knight Rises' (distributed by Warner Bros. Pictures); however the fact that we still get funding is great either way. This way we don't have to rely on other
sources of funding such as crowdfunding, the way the makers of the film 'The Knife That Killed Me' raised the money to premiere the film, although the distribution rights for the UK have been bought by Universal Pictures UK.

As our film is British, our movie will probably have a limited release in British Cinemas to see if it is successful or not. If it is successful the film will probably get a staggered global release, and different companies will buy the distribution rights for the film in their respective countries. We may also get offers for the distribution rights online from streaming services such as Netflix or LoveFilm. Finally, the movie will have DVDs and Blu-ray discs distributed worldwide some time after it has stopped screening in cinemas.