R+P Post 14: My Target Audience

The genre is more focused on a younger generation of people, of about 14-25. It is the older end of this group that are more likely to attend events (18-25), but the younger fans of EDM will still listen to the music online using services like soundcloud and spotify as well as YouTube.

EDM fans are hyper-active in their social media usage, we will use this to our advantage and make accounts on several different social media services to provide the audience ways to interact. Twitter seemed to be the most popular of social media platform, with 90% of posts about EDM on it; because of this we should try to focus our social media presence on it. Furthermore, EDM fans talk more about concerts and events than other music fans, which means we should try to make any information about public events very prominent.

In comparison to fans of other genres of music, EDM fans show less interest in specific artists and instead like EDM as a whole. Instead of fans focusing on their favourite artists, EDM is more centred around the EDM lifestyle.

Festivals and raves featuring huge crowds are very widespread in EDM. These festivals are a big part of EDM culture. There are also some negative stereotypes associated with this, such as the assumption that attendees of these events usually partake in illegal drugs or are out of control.

Our secondary audience would be clubbers and people who attend festivals and/or similar events, since EDM is popular at these places.

Our tertiary audience would be anyone who is interested in the artists featured on our songs; although we have yet to decide the list of songs on the album, we will be sure to include several featured artists, to attract their fanbase.