Daughter (www.ohdaughter.com)
 |
| The homepage, with links to other pages on the website |
This was the first website researched, before we were certain about the genre of the song we were going to use. I thought that this would be a good website to look at since it belonged to a fairly small band and it was also new.
The website includes a news feed, a store, a list of upcoming live appearances, a list of all their releases, a page for music videos, contact information for bookings, licensing, labels and press. In addition to this they also have links to social media, such as Facebook, Twitter, Spotify, Instagram, YouTube and Bandcamp. These all help the audience to find out more about the band and invest in it if they wish, the social media links also help to spread awareness and allow people to stay updated on what the band is doing.
The website includes a news feed, a store, a list of upcoming live appearances, a list of all their releases, a page for music videos, contact information for bookings, licensing, labels and press. In addition to this they also have links to social media, such as Facebook, Twitter, Spotify, Instagram, YouTube and Bandcamp. These all help the audience to find out more about the band and invest in it if they wish, the social media links also help to spread awareness and allow people to stay updated on what the band is doing.
I think the website is designed well for the
target audience; the wide range of social media links would appeal more to
younger people. There is also a mixture of interactive things, such as music
videos, and merchandise available for purchase. The website is also fairly new
(made 23/9/2015), so the 'Coming Soon' page could encourage people to regularly
check the page for further updates.
 |
| The news feed |
The pictures used on the homepage promote the
members of the band. The news feed ties into their different social media
accounts and provides the audience with updates on the band, be it photos of
related things or news about their music/tours. The live page offers
information about upcoming tours and has links to purchase tickets for these. The
releases page has all of their previous releases listed and gives the option to
buy them in vinyl, cd, and mp3 or to stream it on Spotify. The video page has a
list of different music videos, and can lead the viewer to the band's YouTube
channel if they want, letting them see more of what they have available there.
The website does not have that many
opportunities to purchase things, but that could be either because the band
isn't that popular or because the website is only a week old and they will add
more stuff to buy in future. On the store page you can buy the MP3 of the
"His Young Heart" EP, a "Wild Youth Logo" tote bag, or
pre-order for their next album, which comes out in Jan 2016. The releases page
also gives the option to buy releases in vinyl, cd or mp3 from external
websites. There are also tour tickets available for purchase.
Apart from the band/artist, concert tickets are
being sold, and there is also contact information for institutions behind the
band.
I then chose to research some websites from artists of similar genres from the one we were planning to use (House).
Glowinthedark (www.djsglowinthedark.com)
Front page has news feed available straight away, with a links bar along the top. If you scroll down there is a "Follow us" section, where facebook, twitter, YouTube, Last.fm, Pandora, Soundcloud, Email and instagram following links are. There is also a small section with images from the instagram feed.
An interesting part of this website was the inclusion of a bio section, which detailed the artists' background. This presented their careers as a sort of journey, which let the audience know how much effort they had put into their work.
Afrojack (afrojack.com)
The front page has their new music video as first thing you see, immediately giving the audience something to do as they first access the website. There are social media links along the top (stand outs include spotify, soundcloud, beatport, itunes). There is a bar along the bottom with links to different parts of the website, however it's all on one page, you just scroll up and down to navigate between them.
Special "Limited Edition: Afrojack Sunglasses" available to purchase, advertised on website, perhaps a gimmicky product like this would be useful to spread awareness for our own artist, however it's possible that artists are only able to sell things like this once they have a large audience and a well established brand to market the product with.
He also promotes his weekly podcast "Jacked Radio", which is hosted on Spotify, on the website.
I then chose to research some websites from artists of similar genres from the one we were planning to use (House).
Glowinthedark (www.djsglowinthedark.com)
Front page has news feed available straight away, with a links bar along the top. If you scroll down there is a "Follow us" section, where facebook, twitter, YouTube, Last.fm, Pandora, Soundcloud, Email and instagram following links are. There is also a small section with images from the instagram feed.
An interesting part of this website was the inclusion of a bio section, which detailed the artists' background. This presented their careers as a sort of journey, which let the audience know how much effort they had put into their work.
Afrojack (afrojack.com)
The front page has their new music video as first thing you see, immediately giving the audience something to do as they first access the website. There are social media links along the top (stand outs include spotify, soundcloud, beatport, itunes). There is a bar along the bottom with links to different parts of the website, however it's all on one page, you just scroll up and down to navigate between them.
Special "Limited Edition: Afrojack Sunglasses" available to purchase, advertised on website, perhaps a gimmicky product like this would be useful to spread awareness for our own artist, however it's possible that artists are only able to sell things like this once they have a large audience and a well established brand to market the product with.
He also promotes his weekly podcast "Jacked Radio", which is hosted on Spotify, on the website.
No comments:
Post a Comment