R+P Post 5: How we plan to attract/address our target audience

We thought that it was very important that our film opening had to be very interesting in order for it to attract the audience's attention. To do this, we planned the opening to be full of suspense from the beginning, with some mystery surrounding it as well. The suspense would then climax with an action sequence with a shootout. This would appeal to both ends ends of our target audience, age-wise; the younger audience would like the more action orientated parts of the opening, whilst older viewers would appreciate the depth of the plot. The shooting would especially appeal to our primary audience of action film fans, as it is the high point of the action in the opening sequence, while the suspense would appeal to fans of thriller films. A film which also had an action scene in it's opening was 'The Usual Suspects', which built up tension through it's use of not showing any characters during the title sequence and then ending with shots of dead bodies and somebody being shot.

A screencap of The Usual Suspects

The film would have a stylised, glossy look to it, stereotypical of British films, this in addition to the action in the opening would clearly connote which type of film it is to the audience. Furthermore the low key lighting will probably attract fans of neo-noir and mystery.