Construction Post 5: Digipak Post-Production

For the album cover, we wanted to follow conventions. At first we looked at different album covers and quickly found common aspects among them. They usually only included a name, and sometimes an illustration. So, at first we included a stylised logo on the front of the album cover (we would use this logo in other products, such as the website for synergy) and the name of the album along with an interesting graphic. When we asked for feedback from our teachers, they said that they liked the logo however said that it looked a little bare. We explained that this is what the majority of albums were like, but they told us that the albums from last year had not had their artist on the front and lost marks for doing this. As a result of this, we decided to put a picture of Orlando on the front cover, and we embraced this new design as it gave our artist more of a presence.

The Orlando logo

For the back cover we put titles of songs that would be in the album. We also put in institutional information along the bottom, including copyright information, a link to the official website, a QR code, a barcode and the logo of the record label. This part of the album stayed largely unchanged, as nobody had any criticisms of it, however we did change the colour of the background to match the front.

On the front cover Orlando is portrayed as a loose and laid back character, for instance his appearance looks casual; he is wearing a shirt and pair of sun glasses. the sunglasses also blocks the audience from making contact which could portrays him to seem cool and relaxed and also less serious which people may find quite interesting. The kind of messy, creative looking font used for his name reflects this.

For the inside we originally had it blank in the same colour as the front as we did not know what to do. However, after receiving some audience feedback we decided that we should add in pictures, so that it did not look bland. We referred back to the original plan we had made for the album cover and decided to insert an image of Orlando on one side, and I had the idea of putting the vinyl disk on the other.

The original flat plan for the album cover

How the inside cover ended up.