R+P Post 2 Our Target Audience

The questionnaire's results

The first thing we decided to do when thinking of our target audience was to make a simple questionnaire to find out which ages liked which genres the most. After having asked a variety of people at our school, we found that the action genre is most popular among all ages; so we decided to make our film opening be for an action film, targeting fans of action films as our primary audience. The genre has a wide appeal, appealing to people of different ages, as our questionnaire showed, and also appealing to different genders, however it appeals more to men than women. The action genre also appeals to a variety of ages, appealing to both teenagers and adults.

A film series that we thought was a good example of an action film which appealed to a large audience was James Bond, we specifically took inspiration from Casino Royale, which had tense scenes which clearly connoted the action genre.

Our secondary audience is 15-40 year old men and women. They may be more interested in the plot than the action elements in the film, which would be more appealing to teenagers. This is why we planned to incorporate both in our film opening, a story which had some mystery to keep the audience interested and also an action packed shooting scene to also cater to the action fans' needs; one movie which provides both of these things is 'Taken'                                                                                             
Teenagers would be the most likely to see the film and possibly see it with their friends in a large group, because of this they have a high spending potential. Adults on the other hand are less likely to go to the cinema and families will not be going to the cinema to watch this film as it is rated 15, so children cannot watch it. Adults still make up a sizable portion of our core audience of action fans though, so it is still important that the film appeals to them.

Both, teenagers and adults are a large part of our TA